Apple is just knocking these out of the goddamn galaxy. Forget it, there’s no trick or cypher to it - no “products instead of users”, no “emotion over technology”. Like Pixar’s movies, Apple’s ads are simply getting all of it right.
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okdan reblogged this from mrgan and added:
‘Meet Her’ and ‘Smile’ made me well up a bit.
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jamiek reblogged this from mrgan and added:
They seriously are. I’ve only made one FaceTime call so far, but...does feel like living...
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katefeetie said:
Agreed. First time I’ve stopped and watched a whole commercial in a long time.
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camh said:
They really are perfectly executed. Especially the voiceover at the end with the Apple logo. The only jarring bit is the AT&T logo — yuck.
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evanwalsh said:
Nearly cried.
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mrgan posted this
